When you take up the role of an animation producer, there’s definitely huge pressure. There was a lot that you have to figure out. It’s not always super-clear what a director’s role is. A cheerleader, a budget-minder or a technician? Of course, the job requires all of these skills to ensure success.

Animation producer is a budget-minder

That’s part of the equation as a director would ask himself. He has to maintain the balance of budget vs. production. He has to ensure the animation production would build and produce the best story with a reasonable budget. Let’s go for the best idea. Let’s not shut down any ideas during brainstorming process. And then let’s figure out how to do them on a tight budget.
In animation, everything has to be very planned out on purpose and created from scratch. The director needs a calculated approach. There’s no guess work. Because of that, there’s less chance for happy accidents that could make the animation film a success.

Animation producer is a cheer leader

Animated films take two or three years to make. A producer understands it’s a long and stressful production process, he thus has to make sure every department feels like they’re working and all relate around the same idea. The question is how a producer can maintain that motivation for so long? How to keep that momentum going for three-plus years?
It’s almost like giving the team little drink stands on the side of the marathon, where the runner got water handed and feel like ‘Oh, I feel energy again.’ The same applied to motive the whole production team. The producer would update the production team on the film making progress. Seeing the progress would keep them motivated. Let’s say, the movie goes from just a script. In a few months, it’s developed into storyboards. And then, the voice over and the actors involvement.

Animation producer is a technician

Technology is one of the huge things that have big impacts to production effectiveness. With new technology, the producers can ask for characters’ quick poses or expressions without dipping into animatic. It was almost like the animator’s posing out. Technologies could get characters’ snap into specific expressions, specific poses that would hit the story beat. That kind of technology has extended the storytelling process.
That shows how amazing technology can become to animation production. Therefore, the producer should know and be a master of new technologies and its possibilities. That’s a leverage of production’s work.

 

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Reference Sources:

  1. Animation World Network: https://www.awn.com/
  2. Cartoon Brew – Technology: https://www.cartoonbrew.com/tech
  3. Befores & Afters – Visual effects and animation journalist: https://beforesandafters.com/
  4. Bloomberg News: https://www.bloomberg.com/news/
  5. Insider: https://www.insider.com/
  6. Crehana Blog: 3D animation
  7. Notodoanimacion: Animation production