What is storyboard

Story is the story and board is the board. Storyboard is a board that plots the story you want to tell, giving you an overview of how that story will be told. Storyboards are used a lot in the process of composing everything related to vision and movement, from cinema to theater to comic books.

storyboard 2
The most visible feature of the storyboard is that in the frame there are only images. In the cinema, in addition to the storyboard, there is a floor plan. The floor plan is a “diagram” directing the direction of movement of both actors and cameras, how the angle is rotated, how big and small the picture frame is, what content included in the dialogue. The floor plans are detailed enough for you to turn it into a movie or story.

Why you need storyboard

The answer is storyboard is essential in helping you tell better stories. It helps your story page to have a beautiful appearance, with good page-wide correlation, carefully calculated rotation angle and other smaller details such as costumes, characters’ expressions, etc.


The picture-story is already in front of your eyes, you are free to edit and add. Thus, you could find whether the speed of the story is up to your expectation or not.
Another effect of storyboards is to help better teamwork, which is evident in large film crews or large animation production studio. People read the storyboard and get a rough understanding of how the story will unfold, without the need for the script writer to explain it all to one person after another. It reduce those time consuming and ineffective steps.

Storyboard enhances the creative process

The first step is the brief

  • What is the product?
  • Who is the audience?
  • How much time?
  • The message to the viewers?
  • How will TVC be presented (emotional, funny, action…)?
  • Need elements human or not?

The next step is the storyboarding process.

  • This process involves the Creative team, which includes some of the following people:
  • Creative Director
  • Art Director
  • Copywriter
  • Illustrator (this person will be the person to directly draw the storyboard after all is completed)
    Creative Director will be the operator to perform the process for creating a storyboard: Concept -> analysis -> ideas -> idea development -> planning -> storyboard.

So a good storyboard was born not by one person. Storybroad is a pretty perfect combination, half business ability and half creative ability. And throughout the process from the beginning to the end, the Producer cannot be absent. Creative methods such as exaggeration, personification, absurdity, comparison are ways to enhance storytelling in storyboard.

Revise the storyboard as much as possible before proceed with production

There are many people who think that they don’t need storyboards when making movies, so they don’t draw storyboards. Inversely, there are also many people when they have a storyboard, they force themselves to follow what the storyboard has drawn. Indeed, the most effective creative team will do it differently. They create a storyboard. And they don’t insist on following what’s been drawn on the storyboard. They open to have many options and ideas and don’t mind to revise the storyboard thousand of times before finalizing and proceed with production.

storyboard 4Source: Google Photo

Jean Pierre Jeunet, director of Delicatessen, City of Lost Children and Amelie, has always drawn storyboards for his entire films. And this is his approach: “Storyboards are made not to be worshiped, to be imitated, but made to be change”.


Animost – Vietnam 3D Animation Studio

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Consolidated by Animost in collaboration with Branding Simple

Reference Sources:

  1. Animation World Network: https://www.awn.com/
  2. Cartoon Brew – Technology: https://www.cartoonbrew.com/tech
  3. Befores & Afters – Visual effects and animation journalist: https://beforesandafters.com/
  4. Bloomberg News: https://www.bloomberg.com/news/
  5. Insider: https://www.insider.com/