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Japanese Anime has a huge fan base all over the world
By definition, anime is an export of Japanese animation. Anime is derived from the word equivalent to the meaning of “animation” in Japanese. It’s based on a Japanese comic. Japan is home to the story boarders, authors, and producers. However, animation work is gradually being outsourced to countries like Korea and China. Typically, the stories take place in Japan, with Japanese characters engaging in traditional Japanese activities.
60% to 80% in Taiwan and Hongkong were reported to be familiar with a wide range of entertainment genres that has deep roots from Japanese pop culture. Studio Ghibli movies were among the most popular movies in many countries and regions. Some of the most famous franchises like Once Piece, Naruto, Dragon Ball have huge diehard fan base all over the world.
It is this spectacular stained-glass window into a distinct foreign culture that has captivated millions of Westerners seeking a little escape from their everyday lives. A large part of what makes anime so fascinating to audiences all around the world is that it offers such a distinct point of view from what they are used to. Fans in the United States fell in love with a Japanese cultural product. You might be surprised to learn that a love story featuring an ancient demon and an awkward high schooler with cat ears might help you get through a breakup when something like Bridget Jones’s Diary won’t do it for you. In the United States, anime is still considered an outsider’s medium, a vehicle for escapism.
Netflix aim to develop extensively anime series and animated content libraries
Cultural purity, on the other hand, is not the same as commercial purity. Anime has always been impacted by commercial concerns, even when it was considered an art form. Episodes are exactly 20 minutes long to accommodate advertisements and story interruptions. Toy, merchandise, music, and DVD help print money for anime. Pre-mainstream American otaku would order obscure anime from fanzines and video stores, sometimes pirating them to add their own translations. Cartoon Network would introduce millennials to Sailor Moon and Dragon Ball Z a decade later. Occasionally, Japanese cultural emblems were eroded in the process. In the United States, Pokémon’s onigiri rice balls were repurposed as jelly donuts.
Now that DVDs are being phased out, streaming services are the only method to get your eyes on anime. As a result, anime is trying to bend once more. Sudo, an anime industry journalist, explained that there are now “two ways of generating anime in Japan.” “One is the traditional manner, which we call ‘media mix’ in Japan, where we have anime, manga, and merchandise all being offered at the same time.” The other category is the made-for-Netflix model, which is entirely new to the market.
Anime Market Report Scope
Report Attribute | Details |
| Market size value in 2021 | USD 25.46 billion |
| Revenue forecast in 2028 | USD 48.03 billion |
| Growth rate | CAGR of 9.5% from 2021 to 2028 |
Netflix plans more anime content. It aspires to be everything to everyone, everywhere as a corporation. As a result, it has made it a cornerstone of its strategy to remake recent hits such as Naruto and One Piece. In Oct 2020, Netflix announced its partnership programs with four leading production houses with some of the best creators in Japan and Korea in order to create the best anime series and content for its audience. Before 2020, Netflix already signed non-exclusive production line partnerships with other best-in-class Japanese production houses, making a total of nine production houses in agreement with Netflix by the end of 2020.
The four best-in-class production houses in Japan and Korea in partnership with Netflix
Taiki Sakurai, Anime Chief Producer of Netflix shared that they wanted to combine the latest technologies and traditional hand-drawn animation “to bring fans a greater variety of amazing stories” and “new, aspirational storytelling”.
What in it for Netflix’s strategy to focus on more anime series and content
Netflix has 195 million subscribers worldwide, with only 3 million of them being Japanese. Additionally, the non-Japanese market for anime surpassed $9.5 billion in 2018.
The United States is the largest anime market outside of Japan, and based on the numbers, the top three anime each year are frequently action programs aimed at young men. A large number of people in America watch anime to escape, perhaps to Japan or some other otaku fantasy of Japan. Japan is a unique country with a distinctive culture.
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Image Credit: Imdb.com
Reference Sources:
- Animation World Network: https://www.awn.com/
- Cartoon Brew – Technology: https://www.cartoonbrew.com/tech
- Befores & Afters – Visual effects and animation journalist: https://beforesandafters.com/
- Bloomberg News: https://www.bloomberg.com/news/
- Insider: https://www.insider.com/
- Netflix: https://about.netflix.com/en/news/production-line-partnerships-2020
- Deadline: https://deadline.com/2020/10/netflix-plans-anime-content-strikes-deals-with-4-producers-japan-korea-1234602414/