In Vietnam, the animation industry is still very new to some people. However, according to research, this is one of the potential sectors of the market. So what is the reason that Vietnam animation studios are pursuing this field? How potential is the animation market in Vietnam? Let’s find out with Animost in this article.
Vietnam animation studios are developing
Many new private animation studios appear
In recent years, along with the wave of startups, more and more Vietnamese animation studios have gradually appeared. With constant efforts, after many years of operation, many studios are still not only standing but also gradually becoming famous in both domestic and international markets. Especially in the field of 3D and motion graphics with “famous” names such as Colory Studio or Red Cat Motion in the south or Thundercloud Studio in the north.
Recently, there are also new names participating in the animation industry in Vietnam, such as Animost Studio, or F.Studio.
In particular, there is Vintata, a “son” of Vingroup, which has gathered many talents in the field of animation from all over the country, and also wants to have a market share in the field of animation.
According to the supply and demand principle of the market economy, it is clear that the animation industry in Vietnam has a solid foothold and has a lot of potential for development, and of course, is still in a small segment.
Professional quality improved
Along with the appearance of many private animation studios, the quality of animation production in Vietnam has also been increasingly improved. In Vietnam, technology, computers, and the internet are very popular. The fact that quality of animation production is not comparable to that of developed countries in previous decades.
However, with high competition from the market economy, the quality of animation production in Vietnam is growing, along with the professionalization of production processes.
The tastes of viewers are gradually changing
In the past, in Vietnam, cartoons were often labeled “for children” – a rather outdated concept, and somewhat inhibited the development of animation art in the country. However, recently, with the internet and social networks as effective content distribution tools, Vietnamese animation has gradually reached a wider audience.
Besides, the fact that music, movies, and TV series in Vietnam are having impressive “makeovers”, gradually catching up with the quality and trends of the world. Animation is no exception. The audience is always ready to receive Vietnamese animation products, as long as they are of high quality – this is entirely in the hands of those who are passionate enough to pursue animation.
Many demands – Many opportunities
Economic development
According to an analysis report on the animation market in Southeast Asia, researched jointly by Malaysia Digital Economy Corporation and Japan’s Media Create, one of the big reasons for the development of the animation industry (not only in Vietnam but in many other countries in the region), thanks to economic growth.
More specifically, with the development of the internet and the 4.0 economy, the demand for animation production, especially for the fields of media, commerce, and advertising, has grown markedly. In the midst of competitive social network space, producing “quality” video content brings a lot of advantages to businesses.
In addition, the demand for entertainment content is increasing, especially video content, when the essential needs in life have been gradually met, and people prefer to watch than read.
Outsourcing demand from developed countries
In developed countries, the demand for animated entertainment content is still increasing. However, when production costs in native countries are increasingly difficult to meet, plus, the economic integration creates favorable conditions for cooperation with foreign partners, leading to Western projects flowing to the East.
It is not too difficult to understand when the quality of production in developing countries (such as Vietnam in particular and Southeast Asia in general), has a strong development. In addition, the labor, as well as production costs, are cheap compared to the international market.
The most recent example is the animated film “Green Eggs And Ham”, a newly released product of Warner Bros., partly outsourced production by Snipple Animation Studio in the Philippines. Therefore, many experts in the field predict that Asia will be the center of animation production in the world in the coming decades, helping to create jobs and career development opportunities for animation lovers in Vietnam.
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Conclusion
Vietnam animation studios are growing and the gap between them and developed countries is narrowing. Through this article, Animost Studio hopes you have understood more about the potential of this market. If you want to know more details about this topic or have any questions about the animation industry, feel free to leave a comment.
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Animost – Vietnam 3D Animation Studio
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