In gaming, one question often lingers in the minds of enthusiasts: “How many trailers before a game?Join me as I explore how several trailers leading up to a game’s release can be the ideal combination for anticipation and excitement!

How Many Trailers Before A Game?

How Many Trailers Before A Game?
How Many Trailers Before A Game?

There is no set number of trailers before a game. The number of trailers and the type of trailers released will vary depending on the game, the publisher, and the marketing campaign. 

Some games may have only one or two trailers, while others may have several different trailers released over several months or even years. Here are some examples of different types of game trailers:

  • Announcement trailer: This trailer is typically released early in development and announces the game to the public. It may feature concept art, gameplay footage, and/or interviews with the developers.
  • Gameplay trailer: This trailer focuses on showing off the game’s gameplay, including the mechanics, characters, and world. It is typically released closer to the game’s release date.
  • Cinematic trailer: This trailer is more focused on storytelling and atmosphere and may not feature much gameplay footage. It is often used to generate excitement and interest in the game.
  • Launch trailer: This trailer is released on the day of the game’s launch, and it is typically a recap of the game’s features and highlights.

Some games may also have other types of trailers, such as character trailers, story trailers, and behind-the-scenes trailers.

In recent years, there has been a trend towards releasing more trailers for games, and some games have even had dozens of different trailers released. But, this is not the norm, and most games still only have a few trailers released before they are launched.

The number of trailers released for a game is ultimately up to the publisher and the developers.

They will decide how many trailers they need to generate excitement and interest in the game and what type of trailers they need to best convey the game’s features and gameplay.

>>>Read more: 5 Steps to Create A Game Trailer Which is Fantastic

How Long Should A Trailer For A Game Be?

The ideal length for a game trailer is between 60 and 90 seconds. This is long enough to give viewers a good sense of the game’s atmosphere, gameplay, and story without being too long and losing their attention.

Yet, there are some exceptions to this rule. For example, cinematic trailers may be longer because they are more focused on storytelling and atmosphere. And mobile game trailers are often shorter, as they need to be able to grab viewers’ attention quickly.

Ultimately, the best length for a game trailer will depend on the specific game and its target audience. The goal is to create a trailer that is informative, engaging, and leaves viewers wanting more.

>>>Read more: Drama – the key that make or break a plot and enhance storytelling in animation movies

How Do You Structure A Game Trailer?

How Do You Structure A Game Trailer?
How Do You Structure A Game Trailer?

There is no one-size-fits-all answer to this question, as the best structure for a game trailer will vary depending on the game and its target audience. 

However, there are some general principles that you can follow to create a trailer that is effective and engaging.

#1. Hook (0-10 seconds):

Start with a captivating hook to grab the viewer’s attention immediately. This can be a dramatic shot, an intriguing line of dialogue, or an action-packed moment from the game.

>>>Read more: Things You Need For A Good Game Trailer – Ultimate Guide

#2. Title and Logo (5-10 seconds):

Display the game’s title and logo early in the trailer, typically within the first 10 seconds, to establish the brand and game identity.

#3. Gameplay Showcase (30-60% of the trailer):

  • The core of the trailer should focus on showcasing gameplay. Highlight the game’s graphics, mechanics, and unique features. Use a mix of cinematic sequences and actual gameplay footage.
  • Show a variety of gameplay scenarios, including action sequences, exploration, puzzle-solving, and any standout moments.
  • Emphasize what sets your game apart from others. This could include unique mechanics, stunning visuals, or innovative gameplay elements.

#4. Story and Narrative (10-20% of the trailer):

  • If the game has a strong narrative component, include brief story snippets or cutscenes to give viewers a glimpse of the plot and characters.
  • Keep story elements concise and avoid major spoilers.

#5. Features and Highlights (10-20% of the trailer):

  • Highlight key features such as multiplayer modes, customization options, or unique abilities.
  • Use text overlays or voiceovers to call attention to these features.

#6. Music and Sound (Throughout):

  • Choose music that complements the trailer’s tone and pace. The soundtrack can enhance the emotional impact of the trailer.
  • Sync the visuals with the music to create a cohesive and engaging experience.

#7. Text Overlays (Throughout):

  • Include text overlays to convey vital information, such as release dates, platforms, and relevant accolades or awards.
  • Use text sparingly to avoid cluttering the trailer.

#8. Call to Action (End of the trailer):

  • End the trailer with a strong call to action, such as encouraging viewers to pre-order, wishlist, or follow the game on social media.
  • Display the release date and platform information one more time.

#9. Logo and Branding (End of the trailer):

Conclude with the game’s logo, branding, and social media or website links for more information.

#10. Fade Out (Final seconds):

Allow the trailer to fade out smoothly, leaving a lasting impression on the audience.

You can expand on this basic structure or modify it to fit your needs. For example, you may want to add a section that introduces the game’s world and characters, or you may want to include a section that highlights the game’s key features.


The answer to the question “How many trailers before a game” ultimately depends on various factors, including the game’s complexity and marketing strategy.

Finding the right balance between generating excitement and avoiding overexposure is vital. Game developers must carefully consider their audience and objectives when deciding the number of trailers.

Animost – Vietnam 3D Animation Studio

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