The concept of the metaverse virtual influencer is reshaping the digital landscape in 2023. These computer-generated personalities wield influence within virtual worlds, transcending the boundaries of reality.

In this exploration, we delve into the phenomenon, spotlighting the top 9 metaverse virtual influencers making waves in this immersive, interconnected era.

What Is A Metaverse Virtual Influencer?

A metaverse virtual influencer is a computer-generated character or avatar with a distinct personality, often created using AI and 3D modeling, which actively engages with audiences in virtual environments.

These digital beings can be found in social media, virtual worlds, and gaming platforms, where they share content, endorse and advertise products, and build communities.

While they aren’t real individuals, they amass substantial followings by providing entertainment, information, and relatability to users. Their influence extends to fashion, gaming, technology, and more, shaping trends and sparking conversations within the metaverse.

These virtual influencers represent a new wave of online personalities, blurring the lines between human and AI interaction.

Top 9 Metaverse Virtual Influencers In 2023

Now, let’s dive into this section and discover the top 9 metaverse virtual influencers who are shaping this futuristic landscape!

#9. Imma


Imma, the metaverse virtual influencer of cool, hails from Japan as the pioneering creation of Aww Inc., the country’s first virtual human company.

With her iconic pink bob and cutting-edge style, Imma has established herself as Japan’s inaugural virtual model, igniting Instagram and TikTok with her captivating presence. Renowned artists and brands are clamoring to partner with this trendsetting avatar.

On TikTok, Imma infuses her virtual persona with humor and relatability, staying attuned to the latest trends, which make her seem more like a genuine individual than an AI construct.

Meanwhile, her Instagram feed showcases her as a fashion maven, offering glimpses of her daily outfits, behind-the-scenes photoshoots, and tantalizing food and travel content. To the uninitiated, she could effortlessly pass as a flesh-and-blood influencer.

>>>Read more: Top 10 Famous Virtual Idols in Japan [2023 Updated]

#8. Daisy


Daisy, the brainchild of online luxury discount site Yoox, hails from the fashionable city of Milan, Italy. Presented as living a life of opulence, Daisy embodies elegance and sophistication.

Modeled after actress Hannah Gross, she has graced numerous high-profile campaigns, notably for Calvin Klein and Tommy Hilfiger, captivating the fashion world with her alluring presence.

>>>Read more: What Is Virtual Human? What Is Virtual Human Used For?

#7. Maya


Maya is a creation of sportswear giant Puma, introduced in 2020 as a self-proclaimed fashion model. Her Instagram bio proudly declares her as “Your average not-so-average Southeast Asian Virtual Girl,” reflecting her unique identity.

Maya made waves in the fashion industry by unveiling the Puma Rider shoe, leaving an indelible mark in the world of virtual fashion.

>>>Read more: Virtual Influencers Fashion: How AI Avatars Change the Game?

#6. Lucy

Lucy, the brainchild of South Korea’s Lotte Home Shopping, serves as a metaverse virtual influencer primarily tasked with endorsing the brand’s products. Portrayed as “forever 29 years old,” Lucy embodies flawless skin, long lustrous hair, and distinct facial features.

Contrary to mere aesthetic appeal, Lotte intended Lucy to embody more than a pretty image. With a unique personality and a crafted backstory as an industrial designer focused on car design, Lucy represents depth beyond her appearance.

As per Lee Bo-hyun, Lotte’s representative, Lucy aims to exert a positive metaverse virtual influencer on society, advocating the message for individuals to pursue their beliefs and aspirations.

#5. Rozy Oh

Rozy Oh stands out as one of the most prominent Asian metaverse influencers in the realm of social media.

Conceived by South Korean media company Sidus Studio X and introduced in 2020, her name, meaning ‘one and only’ in Korean, perfectly reflects her unique identity as South Korea’s inaugural virtual influencer.

Rozy, portrayed as a perpetually youthful 22-year-old, recently marked her ‘2nd 22nd’ birthday with her devoted Instagram following.

Revered by fans as ‘GamSeong JangIn,’ or the ‘expression expert’ in Korean, she captivates with her versatile range of facial expressions and poses.

Rozy Oh’s influence extends to collaborating with Korean celebrities, athletes, and international brands such as Calvin Klein.

Notably, she also advocates for civic engagement, encouraging her followers to participate in the democratic process by casting their votes in general elections.

#4. Kyra


Kyra, India’s inaugural virtual influencer, emerges as a captivating personality who embodies the essence of a 22-year-old woman hailing from Delhi, known for her passion for travel and modeling.

Her Instagram feed is a visual journey, featuring enchanting photoshoots against stunning backdrops, including beaches and iconic monuments like Hawa Mahal in Jaipur.

Kyra also shares moments of culinary delights and serene poolside yoga sessions, offering a glimpse into her vibrant virtual life. Introduced by TopSocial India in March, she has rapidly amassed an impressive following, crossing the 100K milestone.

Kyra’s role as a virtual fashion model extends to her participation in the Metaverse Fashion Week (MVFW) on Decentraland, held from March 24-27, 2022, affirming her prominence in the virtual fashion landscape.

#3. Shudu


Shudu, a prominent metaverse virtual influencer, originated as part of the #BalmainArmy of virtual models, spearheaded by Balmain’s creative director, Olivier Rousteing, and brought to life through the artistic vision of British photographer Cameron-James Wilson.

Hailing from South Africa, Shudu stepped into the virtual limelight in 2017 and quickly gained recognition for endorsing various brands. Her notoriety skyrocketed when Rihanna’s Fenty Beauty mistakenly featured her on their Instagram, believing her to be a real model.

Self-proclaimed as ‘The World’s First Digital Supermodel,’ Shudu embodies the essence of a fashion icon, epitomizing the convergence of technology and beauty.

Balmain’s digital influencer lineup also includes Xhi, a Chinese character inspired by David Bowie, and Margot, a French persona, although these avatars do not maintain active social media profiles.

#2. Kizuna A.I.

Kizuna A.I.
Kizuna A.I.

Kizuna A.I., a distinct A.I. metaverse virtual influencer, stands out for her anime-like appearance, setting her apart from virtual influencers closely resembling real individuals. Her journey commenced on YouTube, where she quickly established herself as an influencer.

Over time, Kizuna expanded her presence by making appearances on TV shows and in commercials, signaling her broader appeal. Currently, she’s focused on a transition into the music industry, aiming to become a professional recording artist.

Kizuna’s TikTok account showcases her versatile talents, frequently engaging with the latest trends and music. Her impeccable dance skills have garnered her a substantial following, with over 3.1 million TikTok followers, cementing her status as a multifaceted and influential virtual figure.

#1. Miquela

Lil Miquela, the most renowned metaverse virtual influencer, burst onto the Instagram scene in April 2016, accumulating millions of devoted followers over the years. She embodies a perpetual 19-year-old, defying the passage of time as a digital creation.

Recognized as one of TIME magazine’s “25 Most Influential People on the Internet” in 2018, Miquela was brought to life by the enigmatic Los Angeles-based start-up, Brud.

Alongside her virtual friends, Blawko and Bermuda, all three function as influential avatars, their narratives intricately crafted by Brud, adding an element of myth-making to their popularity.

Hailing from Downey, California, Miquela portrays herself as a half-Brazilian, half-Spanish musician chasing her dreams in Los Angeles.

Her acclaim stems from collaborations with major fashion brands, virtual appearances at Coachella, advocacy for the Black Lives Matter movement, and digital snapshots alongside celebrities such as Diplo and Millie Bobby Brown.

Miquela’s notoriety peaked in 2019 when she shared a virtual kiss with Bella Hadid in a Calvin Klein advertisement, solidifying her status as a groundbreaking digital influencer.


As I conclude my exploration of the metaverse virtual influencers of 2023, it’s clear that this digital landscape is evolving at an unprecedented pace.

These virtual trendsetters have redefined the influence of AI and digital avatars, showcasing the potential of the metaverse in connecting with audiences and influencing trends. The future holds endless possibilities for this emerging realm.

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