Instagram is being used by millions of individuals all around the world to follow and interact with a new generation of virtual influencers. Let’s explore this current phenomenon of a virtual influencer in more detail! After reading this article, please give your opinion on whether they can replace real people or not!

What Is A Virtual Influencer?

What Is A Virtual Influencer?
What Is A Virtual Influencer?

A celebrity with a phony or largely fabricated social media presence is known as a virtual (or digital) influencer. The personalities, attitudes, and stories of these avatars, which may or may not be human (animals or other), will relate to various audiences that have already been chosen.

With so many of them appearing on Instagram every week and so many firms lined up to participate in this cutting-edge marketing channel, they are emerging as a formidable force in the influencer marketing sector.

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What Is The Purpose of A Virtual Influencer?

What Is The Purpose of A Virtual Influencer?
What Is The Purpose of A Virtual Influencer?

These avatars have the same ability to collaborate with brands as an influencer in the real world does. There is a new form of cooperation that offers the following benefits:

Full control over the content 

Brands have complete control over what is publicized, which leaves the door open for many different scenarios. By choosing this choice, they can prevent any potential dangers like bad content delivery, negative job experiences, etc.

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Let your imagination soar

Digital allows you to design things that a real human might find impossible. The virtual opens the door to insanity and innovation, which is an intriguing advantage for businesses looking to stand out.

Content adaptability

Because these influencers’ lives are entirely made up, marketers can seamlessly incorporate them into real-life events like getting married, having a child, or simply making them appear in a scene at the end of the world without experiencing any difficulties or jet lag. With real influencers, it is impossible to master this.

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No managing of a human connection

An avatar’s mental health will not be affected by a negative buzz or cyber-harassment because, by definition, it does not exist. As a result of the hate that can be found on social media, there is no risk in their taking a break from them.

How Do They Work?

How Do They Work?
How Do They Work?

Intelligent creators, brands, and people with a deep interest in technology are hidden behind virtual influencers. The makers decide how they seem, behave, and dress. Additionally, they choose who they hang out with, date, argue with, and work with on Instagram. The money these influencers receive from their brand deals is theirs to keep, which is the best part.

They are in charge of expanding their Instagram followings and transforming these online personas into the well-known influencers they are swiftly emerging as.

The influencers are then edited by these creators onto the desired backgrounds. Therefore, if they have designed a travel-loving influencer, all they need is a high-resolution backdrop image of a far-off place, and the virtual influencer may cross it off their bucket list.

How Do Brands Benefit from A Virtual Influencer?

Brands that choose to work with these “virtual influencers” will have access to vast audiences and various advantages, much like “human influencers.”

Another benefit worth mentioning is the flexibility for brands. Brands will have more control over their partnerships thanks to virtual influencers. For instance, if a real-life influencer makes a mistake, it may be challenging to fix and necessitate reshooting. About virtual influencers, the error can be easily corrected in a matter of minutes.


Some companies have begun to dabble in this futuristic form of advertising. Global automaker Renault has made a groundbreaking move by creating Liv, their very own virtual brand ambassador, who was first introduced to us in their most recent television commercial. The luxury brands Dior, Coach, Balenciaga, and OUAI are just a few of those who have collaborated with rising virtual stars.

Will A Virtual Influencer Replace A Real One?

The rise of virtual influencers is not without its difficulties, one of which is that many of them adhere to Western standards of Asian beauty, such as having fair skin rather than a light complexion. Blemish and slender physique Male avatars are also scarce compared to female avatars, potentially reflecting the predominance of women in the influencer market.

Maintaining a virtual influencer is also costly and time-consuming because each initiative needs to be created from and improved. Calling an influencer (or their manager) is easy.


Are virtual influencers real people?

Virtual personas or virtual models are other names for virtual influencers. In place of actual influencers, these computer-generated fictitious characters are utilized for marketing-related activities, particularly social media marketing.

What is the problem with virtual influencers?

Virtual influencers are criticized by those who oppose the idea for their controllable nature, the ensuing lack of authenticity, as well as their frequently unrealistic and uncomfortably gorgeous appearances, which they claim to contribute to the development of unachievable beauty standards.

What are the negatives of virtual influencers?

The possibility that these virtual influencers are stealing employment from real models and influencers is a drawback on which the media has frequently commented. Many influencers rely on their social media presence to establish their brand, begin collaborating with brands, and generate cash.

Are virtual influencers the future?

Virtual influencers will develop and expand along with social media platforms. They’ll get more lifelike and realistic. Additionally, they will become more lively and engaged. Future trends suggest that brands will increasingly use virtual influencers to market their goods and services.

How many virtual influencers exist?

There are currently 200+ active virtual influencers living out their fictional lives on social media in 2022, one day at a time.


Above are some of our take on a virtual influencer. They only exist on our screens but still generate millions of subscribers. Do you think they will replace real people? Let us know in the comments section!

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