Virtual influencers come from around the world, including Brazil, Korea, and other countries. Fans desire to be closer to virtual influencers on social media, which may surprise some. Despite having enormous and worldwide followings, these 10 virtual influencers typically receive three times as many fan interactions as the ordinary person influencer. Keep scrolling to learn more!

Top 10 Virtual Influencers

We quantify each virtual influencer‘s follower numbers across all platforms in our database, giving us a clear picture of the top 10 virtual influencers in 2023. Let’s investigate them.

Lu do Magalu

In 2009, Lu made her first YouTube appearance on Magalu’s channel, where she hosted tutorials on the newest technologies from the Brazilian tech retailer.

As her popularity increased, she was hired as the company’s ambassador and helped it amass a fan base of 32M+ on social media, including 6.6M+ on her just-launching TikTok. Lu uses TikTok to showcase the newest goods and technological innovations, such as makeup or a bubble gun.

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Barbie initially appeared in 1959, and since then, she has persevered through decades of changing tastes and interests to maintain her rightfully deserved reputation as a global icon—especially one that inspires young girls.

Modern Barbie has more than 10 million YouTube subscribers, for whom she vlogs about her life and distributes uplifting, instructive material. Barbie’s social media following may be quantifiable as a virtual influencer, but any such figure still understates her overall impact over the past 60+ years.

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Any Malu

Any Malu, an animated virtual influencer that is from Brazil, is well-known all over the world. She originally appeared in 2015, and in those five years, she went from being an idea to becoming a YouTube sensation to becoming a transmedia experience.

More than a million people follow the Brazilian virtual influencer on Twitter, TikTok, Facebook, and Instagram. Over 280 million people have seen her YouTube videos. She stands out even more because Cartoon Network sponsors her television program.

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Lil Miquela

Virtual robot model Miquela Sousa, also known as Lil Miquela, has collaborated with renowned fashion houses like Prada, Dior, and Calvin Klein. She also had one track, “Not Mine,” come out in 2017, and earlier this year launched her first music video, “Hard Feelings,” at the Lollapalooza online event.

This freckled Brazilian-American beauty belonged to the Los Angeles-based firm Brud. She has more than 31,000 Twitter followers in addition to her 3 million “Miquelites” Instagram followers and 3.6 million TikTok subscribers.


Guggimon is obsessed with all things spooky. He has referred to himself as a fashion horror artist & mixtape producer.

Guggimon is originally from Montreal, Canada, and debuted in June 2019. He was one of Steve Aooki’s hype stars you probably know him. On his Color of Noise tour, he went along with this well-known DJ and producer.

Nobody Sausage

One of the most popular virtual influencers on social media is Nobody Sausage, a 3D-animated sausage with an unusual, abstract appearance. 14.1M+ people regularly watch his vibrant and funky dance videos on TikTok. He is the virtual influencer with the quickest rate of growth in 2021.

Since then, he has been hired by other major corporations for various projects, including serving as the face of Hugo Boss’ extensive rebranding effort.

Casas Bahia

In 2017, Casas Bahia (commonly known as “CB”) changed from being a 2D youngster to a virtual teenager. Casas Bahia, the self-described brand mascot of one of Brazil’s largest stores, is active across all social media channels and has more than 5.3 million Facebook fans.

Like Lu of Magalu, who serves as a corporate ambassador, CB exhibits a personal love of video games and youth culture. His material prioritizes games, movies, memes, and fan surveys in addition to product advertisements.


FNMeka made his debut in 2019, and since then, he has gained a lot of attention on social media for his cyborg and Hypebeast aesthetic. With astonishing 10M+ fans watching him navigate the human world, the robot rapper is well-known on TikTok.

In his movies, FNMeka experiments with bizarre equipment like a Lamborghini cannon or shoots darts with a Supreme dart gun. Even one of his most well-known TikTok videos was turned into an NFT by him. The NFT, titled “The Real Iron Chef,” went for an astounding 3.675 ETH or around $14,385 at the time of the OpenSea sale.

Anna Cattish

Russian illustrator and animator Anna Cattish works with the honk visual label. It produces character-based animation and specialist animation. More than ten years ago, it started as an artist collective, but today it is a boutique studio and label.

Anna Cattish made her debut three years after the label’s founding. She now has around 472,000 Instagram followers after ten years. Her designs are endearing yet edgy with a hint of attitude.


Thalasya, originally from Jakarta in Indonesia, goes all across her “home country” in search of stores and balconies to explore. Although staycations are currently popular, she nonetheless traveled to the United States to a recording studio in Florida.

Traveling can be a costly hobby, as we all know. She has placed advertisements for hotels, restaurants, and even health supplements to pay for her hobbies. Additionally, she co-owns Yipiiii, a clothes boutique, with her close friend Zeline.

Magnavem Studio created her, and in October 2018, she made her debut. Since then, she has increased her Instagram following to almost 469,000.


What is meant by a virtual influencer?

A virtual influencer is essentially a digital character made with computer graphics software. After being given a personality, this character will always behave on social media sites as though he or she is the influencer.

What is the purpose of virtual influencers?

A virtual influencer’s definition. CGI influencers, sometimes known as virtual influencers, are computer-generated avatars that resemble real individuals. These influencers are utilized in place of real-life influencers in social media marketing campaigns.

Are virtual influencers good?

Virtual influencers, like their real counterparts, draw followers on social media and present marketers with intriguing chances to engage with primarily young target audiences. They can enhance influencer marketing plans and provide firms with a smooth entry into the metaverse.

What brands use virtual influencers?

Many other brands have used virtual influencers, including Balmain, Balenciaga, Prada, and many more. Working with virtual influencers allows brands to have complete control over their projects from inception to conclusion, which is a huge advantage.


Above is the list of the top 10 virtual influencers. Hopefully, through this article, you have understood more about virtual influencers. To see more articles about the virtual human, visit the Animost website often!

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